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Trend Forecasting

The following is a trend forecast of Free People's Spring/Summer 2017 line based on various resources and insights. Free People is an American bohemian apparel and lifestyle retail company that sells women’s clothing, accessories, shoes, intimates, and swimwear for females in there 20's and early 30's. It is a brand that reflects the intelligent, individualistic, confident, and creative aspects of its female consumer group. Free People is headquartered in Philadelphia along with Anthropologie and Urban Outfitters as they are all a part of Urban Outfitters, Inc. The brand is available online, in specialty clothing boutiques such as Buckle, Inc., top department stores, and in the brand’s free standing retail locations. Free People currently sells in over 1,000 specialty stores and has 81 of their own boutiques in the U.S., two in Canada and one Japan. Below is predicted color, textile, silhouette, style, and accessory trends for the 2017 Spring/Summer season entitled Seas the Day.

**UPDATE: This trend forecast was completed during Fall 2014. Who else thinks I was accurate on some of the trends?

ADAPTABLE               AUTHENTIC                APT               AMIABLE               ACCOUNTABLE

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